![]() ![]() Factors that most affect their trust in 9 social platforms (Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube) and how those factors impact their decision to engage with ads or sponsored content there were analysed.Īpparently, the professional network has been granted the first place for four of the five studied pillars of digital trust – Security, Legitimacy, Community, and Ad Experience. 1,730 US social media users took part in the annual survey. LinkedIn ranks first for the fifth year for the most valuable social currency – trust, according to eMarketer’s Digital Trust Benchmark Report 2021. ![]()
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